Senior content lead

The Department of Transport brings together all transport modes to design, plan, build and operate Victoria's transport system. Our job is to further integrate the transport network and improve the delivery of services to Victorians for simpler, quicker and safer journeys that connect people and places and support Victoria's prosperity and liveability
Job Details
Department: Department of Transport
Work Type: Fixed term - full time
Job Function: Communications, Marketing and Media
Classification: VPSG6.2
Work Location: Melbourne - CBD
Reference: VG/1660632
Closing Date: 05-Oct-2022
Salary Range: $149,025 - $170,579
Job Duration: 12 Months
Attachments: Position Description - Senior Content Lead.pdf (PDF, 652KB)
Job Specification

Contact: Lizzy Louca

Position Details

VPS 6 ($127,467 - $159,801) + Super

This role resides in the Transport Communication & Experience Division, and supports the Department to deliver on the Government's transport agenda, to get people home sooner and safer and to efficiently move more goods in Victoria's thriving economy. The role will be part of a cross-functional team to deliver one of the Department's digital modernisation programs, set-up for scale to enable clear and foundational digital experiences across the Department's digital assets, moving towards a standardised technology framework.

Role Purpose

Responsible for managing the digital content team, the ideal candidate will be a savvy researcher and overall problem solver. They are an excellent writer, editor and style guide expert. They can adapt to a brief's requirements from delivering short, operational messages that are succinct, accurate and timely; to engaging longer form marketing using story telling. They are crucial in ensuring that the team are taking messages from the business and translating them into digestible language for the everyday user.

  • Support content and document audit across all DoT websites in parallel with mapping re-imagined content into new website page template designs
  • Deploy an iterative approach to research and discovery to inform a data-led approach to customer intent
  • Lead the content strategy to ensure customer and business requirements are embedded across DoT
  • Lead stakeholder engagement to gain endorsement and approval for all content re-imagination
  • Edit/Create new content for the designated audience that is relevant, accessible and conforms to brand style/voice
  • Ensure new website page designs and all content embody end-to-end customer journey & business requirements
  • Conduct gap analysis to understand mapping tools that are not digitised or accessible to all audiences
  • People management to achieve outcomes in alignment with project roadmap deliverables

Mandatory Qualifications and experience

  • University degree in Marketing, English, Journalism or related field
  • 3+ years' experience working as a Content Writer Copywriter or similar role in digital, marketing, communications etc.
  • Experience leading high performing teams
  • Knowledge of HTML, CSS, user experience and human-centre design disciplines

Culture and Benefits

The Department of Transport is committed to building a culture of developing our people to achieve great outcomes for the Victorian transport network.  We are proud of our commitment to flexible work arrangements that support different ways of working, helping employees balance work and life. More information on the PD attached.

How to Apply

Applications should include a resume and a covering letter. Applications close 11.59pm on 5-Oct-2022

This position requires the successful employee to provide evidence of being fully vaccinated against COVID-19, or medical evidence which confirms the individual is unable to receive a dose, or a further dose, of a COVID-19 vaccine due to a medical contraindication or an acute medical illness. To be considered up to date vaccinated, you must have been administered COVID-19 vaccines as determined by the Australian Technical Advisory Group on Immunisation (ATAGI). DoT is requiring all staff to be Vaccinated and to have had Booster Vaccination (Triple vaccinated as a minimum). Failure to comply with this condition of employment will impact your eligibility for employment in this position with DoT.

Preferred applicants may be subject to pre-employment checks. Information provided to the Department of Transport will be treated in the strictest confidence

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