Australia's largest public museum organisation is seeking a Senior Marketing Officer at Museums Victoria.

ABOUT MUSEUMS VICTORIA:

Ever dreamed of working in a place where dinosaurs roam, stars explode, and the world's most intriguing stories come to life? Welcome to Museums Victoria (MV)—where every day is a new opportunity to create unforgettable experiences. As one of the southern hemisphere's largest and most iconic museum organisations, we're not just about exhibits; we're about engaging, immersive moments that spark curiosity, creativity, and connection.

Home to the awe-inspiring Melbourne Museum, the culturally rich Immigration Museum, the mind-expanding Scienceworks, and the World Heritage–listed Royal Exhibition Building, MV is a place where events transform spaces and stories into something truly unmissable. Join a passionate team that brings ideas to life and makes discovery part of everyday experience.

ABOUT THE POSITION:

Reporting to a Marketing Manager, you will create, develop and deliver content that engages and builds audiences across Museums Victoria's venues, enhancing audience experiences consistent with MV's mission, vision and strategic objectives. You will be accountable for the successful development and implementation of content marketing and promotional activities that engage and build specific audiences across the organisation, working across bought, owned and shared channels and partnering closely with internal teams, agencies and suppliers to support visitation and revenue targets.

Some of the key duties include:

• Planning, developing and implementing targeted promotional campaigns and brand communications to support cross-functional teams
• Content planning and execution across bought, owned and shared channels, developing integrated digital marketing plans including eDMs, web content, and organic and paid social media
• Developing briefs on campaigns for design and media agencies, as well as options for discussion and consideration by senior stakeholders
• Preparing and analysing post-campaign reports, including ROI/commercial return reporting to support decision making for current and future campaigns
• Managing budgets, negotiating with suppliers and monitoring spend to achieve ROI, while gatekeeping brand assets for compliance with the MV style guide

The successful applicant will have:

• Strong understanding and proven experience developing audience-focused promotional campaigns delivered across integrated owned, bought and shared marketing channels
• Experience in digital marketing, including paid social media advertising planning and implementation, integration with web content, and developing and delivering eDMs (Campaign Monitor)
• Proven networks, demonstrated experience and sound knowledge of the arts and culture and/or visitor attractions sectors
• Excellent written and verbal communication skills, with particular emphasis on communicating with different audience groups including visitors, stakeholders and the media
• The ability to successfully coordinate multiple tasks and work to many competing priorities and deadlines, autonomously and within cross-functional teams

OTHER INFORMATION

This is an ongoing, full-time position. The salary on offer is Grade 3, Value Range 2 – $91,971 per annum, pro rata + 12% Superannuation.

OUR COMMITMENT

Museums Victoria is strongly committed to the safety and wellbeing of all children and young people. We create and maintain a child safe environment and have zero tolerance for child abuse. The successful applicant will be required to undergo a National Police Records Check and a Working with Children Check, and be assessed as suitable.

Museums Victoria is an equal opportunity employer. We welcome and celebrate all communities. Museums Victoria is committed to building a diverse and inclusive workplace where everyone feels they belong. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, people with disability, and people of all ages, gender identities and sexual orientations.

We are committed to an accessible and inclusive recruitment process. If you require adjustments or support to participate, please contact People & Culture at job@museum.vic.gov.au.

HOW TO APPLY?

To view the position description, visit Careers - Museums Victoria. From our Current Vacancies page, select “All Jobs” and click on the link for this job's listing.

To apply, please click “Apply for this Job” at the bottom of the job listing page.

For more information about this position, please contact Krystal Maynard, Marketing Manager at kmaynard@museum.vic.gov.au.

Please submit the following two documents with your application:

• Your Resume
• A cover letter addressing the following Key Selection Criteria:

1. Strong understanding and proven experience developing audience-focused promotional campaigns delivered across integrated owned, bought and shared marketing channels
2. Experience in digital marketing, including paid social media advertising planning and implementation, integration with web content, and developing and delivering eDMs (Campaign Monitor)
3. Proven networks, demonstrated experience and sound knowledge of the arts and culture and/or visitor attractions sectors

APPLICATIONS CLOSE: 14 August 2026 (11:59pm)