Audience Insights Analyst

We believe that access to information and stories builds knowledge, strengthens community and inspires our future. Our recent redevelopment transformed our services and spaces, enhancing our role as a driver of Victoria’s education, innovation, tourism and creative industries. As the world enters a time of unprecedented change, this capacity to transform and adapt has never been more important as we support the community to navigate a fundamentally changed, post-COVID-19 world.
Job Details
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Department: State Library of Victoria
Work Type: Fixed term - full time
Job Function: Communications, Marketing and Media
Classification: VPSG5.1
Work Location: Melbourne - CBD
Reference: VG/SLV/EXP/1586763
Closing Date: 09-Dec-2021
Salary Range: $102,637 - $113,410
Job Duration: 2 years
Attachments: Position Description - VPS 5.1 Audience Insights Analyst.pdf (PDF, 89KB)
Job Specification

Position Description - VPS 5.1 Audience Insights Analyst.docx (Word, 435KB)
Job Specification

Contact: Cara Sputore on (03) 8664 7258

Position Details

Our vision: a library for all in a changing world.

  • An exciting opportunity for an experienced marketing and customer data analyst to become the Audience champion for State Library Victoria
  • 2-year fixed term, full-time role based in Melbourne CBD with flexibility to work remotely
  • Attractive VPS 5.1 salary between $102,637 - $113,410 + 10% superannuation


About the opportunity

Reporting to the Marketing Manager, your key accountabilities will include:

  • Driving audience research and data analysis to create actionable insights for events and exhibitions, programming, marketing, and visitor and information services
  • Assisting in driving the development of an Audience Strategy to help shape the programming and marketing priorities of the organisation
  • Analysing descriptive, behavioural, transactional and attitudinal data for insights to inform strategies for product development and user journey optimisation opportunities
  • Establishing a framework for the collection and management of data on our audience to ensure an ongoing integrated, consistent and systematic approach
  • Keeping up-to-date with the latest tools, technologies and approaches to aid evidence-based decision-making about the organisation's product, marketing and programming portfolio and visitor and information services

For more information about the role, please refer to the position description.


About you

As our ideal candidate: you will have/be:

  • Deep understanding of statistics, behavioural and data science
  • Proficiency in using analytics platforms
  • Extensive experience using digital analytics platforms, including Google Analytics
  • A detail-oriented analyst and data storyteller with a customer-centric approach and outstanding stakeholder management skills
  • A collaborative, proactive team player with good culture awareness
  • Advanced user of Microsoft Excel
  • Programming skills (desirable)
  • A recognised bachelor's degree in statistics, business analytics, data science or a cognate discipline

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+ and people of all ages and abilities to apply.

We are committed to providing and maintaining a safe work environment that is without risk to the health of its employees. This means applying all current health directions. As a result, the successful applicant will be required to provide evidence of COVID-19 vaccination prior to commencing work at the Library.


Culture and Benefits

We are committed to developing and supporting a high performing workforce and an inclusive work environment. As a State Library Victoria employee, you will enjoy:

  • Competitive salary
  • Career advancement opportunities across a range of disciplines: information management, conservation, preservation, digitisation, curatorship, philanthropy, communications, information technology, strategy, policy, governance, finance and procurement, human resources and more
  • Transparent performance framework – approach your work with confidence in how you are tracking, working to professional development plans agreed on by you and your manager
  • Professional development opportunities, including assignment and secondment opportunities, internal and external learning opportunities and Victorian Public Sector employee networks (e.g. diversity & inclusion groups, new ways of working group, etc)
  • Generous leave entitlements, including 20 days of annual leave, 18 days of paid personal leave, 16 weeks of paid parental leave, purchased leave, study leave, multicultural leave, family violence leave and more
  • Flexible working arrangements, including changes in hours of work, patterns of work and work area
  • Salary packaging, including salary sacrifice arrangements
  • Discount on public transport
  • Health and wellbeing programs, including employee assistance program, annual flu vaccination

Find out more about our inclusion, diversity and access initiatives.


About us

State Library Victoria is overseen by Creative Victoria, part of the Victorian Government's Department of Jobs, Precincts and Regions, and reports to the Minister for Creative Industries.

It is Australia's oldest public library. Over more than 160 years, we have collected almost 5.5 million items including books, manuscripts, serials, photographs, artworks, maps and ephemera. Each year we add more than 70,000 heritage items to the Library's rich collection.

We strengthen communities and inspire participation with a full calendar of free exhibitions, events, talks, workshops and children's programming every season.

Our staff are passionate, motivated, professional, welcoming and proud to work in one of Melbourne's most prized architectural jewels and best-loved cultural icons. We treasure our rich heritage and collection, and are excited by the Library's future as a place that inspires possibilities for all Victorians.

Find out more about our values, goals and strategy.


How to apply

Please click the Apply button to submit your application via Careers.Vic, attaching the following documents:

  • Resume
  • Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the position description

For a confidential discussion, please contact Cara Sputore on (03) 8664 7258 or email

We want all applicants to have an equal opportunity to demonstrate that they are the best person for the job. If you require an adjustment at any stage of the recruitment process, please email our People and Projects team at


Applications close Australian Eastern Daylight Time 11:59pm Thursday, 9 December 2021

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