Senior Communications and Campaigns Adviser

About this role

Join the Strategic Communications Division and lead the development of strategic, high-impact communications for one of Victoria's most forward-thinking energy initiatives — the Victorian Energy Upgrades (VEU) program.

As Senior Communications and Campaign Adviser, you'll deliver innovative communications and campaign strategies that drive public understanding and engagement with the VEU program. You'll champion the value of energy efficiency, support Victorian households and businesses in accessing upgrades, and play a critical role in shaping how this transformative initiative is seen across the state.

This role is ideal for a senior communications and marketing professional who loves working strategically both above and below-the-line, thrives in a fast-paced environment, with expertise in end-to-end campaign management and a sharp eye for performance metrics.

About the Victorian Energy Upgrades Program

Victorian Energy Upgrades is the state's flagship energy efficiency program. It helps Victorians reduce energy bills and greenhouse gas emissions by encouraging the adoption of energy-saving technologies. As the program expands, you'll help amplify its presence and impact through compelling, well-targeted campaigns.

Key Responsibilities

• Lead integrated marketing and communications campaigns from strategy to execution across paid, owned and earned channels.
• Manage relationships with creative partners and media agencies, including coordination of MAMS and AAP processes.
• Monitor campaign performance, using analytics and user insights to refine messaging and delivery.
• Provide high-level communications advice to stakeholders across DEECA, government and partner agencies.
• Develop content for diverse audiences, balancing strategic goals with accessibility and engagement.
• Identify reputational risks and communication opportunities, tailoring approaches for multiple channels and audiences.
• Support the Communications Manager, demonstrating leadership and strategic value to secure stakeholder buy-in.
• Foster a culture of inclusivity and cultural safety in all aspects of communication and team collaboration.

About You

You're a confident communicator with strong stakeholder management skills and a background in campaign development and evaluation. You're data-savvy and curious, with an instinct for what drives performance. You're collaborative, committed to good governance, and passionate about making energy efficiency meaningful to Victorians.

Specialist/Technical Expertise/Qualifications

• A relevant tertiary degree or industry recognised qualification in communications or public relations (or similar) would be well regarded.
• Minimum five years' experience spanning communications, media and marketing.
• Contemporary knowledge of strategic communications and media channels and processes.
• Sound knowledge of and experience working in government is preferred.

This is a fixed term position available until 30 June 2027. The work location for this position is Melbourne CBD with hybrid work arrangements available.

To be considered for this position, applicants are encouraged to submit a resume and cover letter (no longer than 2 pages) summarising their skills and relevant experience.

For further information please refer to the attached position description.

 

Applications close at midnight on Tuesday, 26 August 2025.

 

Other relevant information:

Preferred candidates will be required to undertake pre-employment screening, including a Declaration and Consent form and a National Police Check.

To be eligible for appointment to this role, applicants will possess corresponding work rights for the advertised employment period. Appointment to an ongoing position is only available to an Australian/New Zealand citizen or an Australian Permanent Resident.

A Diverse, Inclusive and Flexible Workplace

DEECA welcomes applicants from a diverse range of backgrounds and we focus on the essential requirements of the job and being consistent and fair in our treatment of all applicants. We also understand that a balanced life is important to our employees. Talk to us about our flexible options such as working some days from home, starting early or late, working part time, job sharing or accessing paid or unpaid leave.