Marketing Specialist

About this role

• Footscray location, with flexible hybrid work arrangement
• Applications close 26 October 2025

About State Trustees

We are the Public Trustee of Victoria with a strategic vision to support Victorians in protecting and growing their legacy and financial wellbeing. With a sense of community, we offer critical financial and legal products and services including Will Writing, Powers of Attorney, Executor Services, Trustee Services and Personal Financial Administration. 

We employ people from a range of backgrounds and industries within a client-focused environment that is supportive, inclusive and team-oriented. For more information visit www.statetrustees.com.au

About the Role

As a Marketing Specialist, you will design and deliver integrated campaigns and initiatives that drive awareness, interest and sales across our commercial services. You'll contribute to our Growth Strategy, monitor competitors, and identify opportunities to strengthen our market position.

Your work will include developing always-on and signature campaigns, creating multimedia content, and maintaining performance marketing programs across platforms like Salesforce Marketing Cloud, Google, Meta and LinkedIn. You'll manage digital channels including our website and social media, and collaborate with product experts to tailor marketing plans that support growth across services. Leveraging the expertise of creative, media and digital agencies, you'll ensure our brand and communications remain impactful, compliant and engaging for diverse audiences.

Who we're looking for?

• Someone who brings their whole self to work, thrives on getting things done and enjoys the hustle
• A creative problem-solver who is curious, adaptable and embraces innovation
• A team player who is outcomes-focused and customer-centric
• Someone who sees change as opportunity and isn't afraid to give things a go

Skills and Experience

• Tertiary qualification in marketing, communications, media, customer experience design or related discipline, or equivalent practical experience
• Experience marketing professional or financial services
• Demonstrated success delivering effective campaigns within budgets and timeframes
• Strong capability using platforms such as Salesforce Marketing Cloud and WordPress
• Experience developing communications across both traditional and digital mediums
• Ability to present complex financial and legal topics in ways diverse audiences can understand
• Strong stakeholder engagement and collaboration skills
• Advanced Microsoft Office capability

Employee Benefits

• Career development
• Health and wellbeing programs
• Flexible working conditions
• Education assistance
• Purchased leave
• Employee assistance program
• Reward and recognition program
• Free Will preparation
• Retailer discounts
• Charitable workplace giving
• Social club

How to Apply

Click the Apply button to commence the application process. Please include a cover letter and resume.

We recognise the power of diversity and creating an environment where all our people feel they belong and reflect the communities in which we live, work and serve. We care about recruiting the best people, regardless of gender identity, age, ability, sexual orientation or cultural background. If you think you can do the job and would be a great fit for our team, we'd love to hear from you