Senior Marketing Officer

About this role

Are you a dynamic and experienced marketing professional with a passion for arts and culture? Come and join Australia's largest public museum organisation to lead a team of high-performing, dedicated professionals, as a Senior Marketing Officer.

ABOUT MUSEUMS VICTORIA:

Ever dreamed of working in a place where dinosaurs roam, stars explode, and the world's most intriguing stories come to life? Welcome to Museums Victoria (MV)—where every day is a new opportunity to create unforgettable experiences. As one of the southern hemisphere's largest and most iconic museum organisations, we're not just about exhibits; we're about engaging, immersive moments that spark curiosity, creativity, and connection.

Home to the awe-inspiring Melbourne Museum, the culturally rich Immigration Museum, the mind-expanding Scienceworks, and the World Heritage-listed Royal Exhibition Building, MV is a place where events transform spaces and stories into something truly unmissable. Join a passionate team that brings ideas to life and makes discovery part of everyday experience.

ABOUT THE POSITION:

This opportunity is rare; the opportunity to join a world-class cultural organisation in Melbourne. Reporting to one of our Marketing Managers, you will develop and implement integrated communications strategies to engage and build specific audiences (local, regional, interstate, international) across Museum Victoria's network of museums including Melbourne Museum, Immigration Museum, Scienceworks, Bunjilaka Aboriginal Cultural Centre and the Royal Exhibition Building with a focus on bought, earned and owned media and marketing channels.

With a strong understanding of all key marketing channels as well as new and emerging platforms to test and utilise, you will work closely with key internal and external stakeholders to lead the successful development and implementation of integrated marketing strategies that use audience research to effectively engage and build specific audiences across MV's network of museums and venues and support overall visitation and revenue targets.

Some of the key duties include: 

• Planning, developing and implementing targeted promotional campaigns and brand communications to support cross-functional teams
• Content planning and execution across bought, owned and shared channels developing integrated digital marketing plans, including development of eDMs, web content, organic and paid social media
• Develops briefs on campaigns for design agencies and media agencies as well as options for discussion and consideration by senior stakeholders
• Preparing and analysing post campaign reports, including ROI/commercial return reports to support decision making for existing and future campaigns
• Managing budgets, negotiating with suppliers and monitoring spend to achieve ROI.

The successful applicant will have:

• A passion for the cultural/arts sector and the avenues it provides for creativity
• The ability to juggle multiple projects, budget lines and campaigns simultaneously in a fast-paced environment while navigating the needs of a diverse team. They'll be a strong, self-driven go-getter; a systematic, collaborative marketer with a strong work ethic.
• Strong multi-channel marketing strategic and implementation experience with an extensive understanding of advertising media buys - how to effectively pulse and structure a campaign for maximum reach, engagement and ultimately, visitation and revenue.

OTHER INFORMATION

This role is Full-Time, Fixed Term position until 16 July 2027. The salary on offer is VPS3.2.1 base of grade - $89,292 (per annum, pro rata) + 12% Superannuation.

HOW TO APPLY?

To view the position description, visit Careers - Museums Victoria. From our Current Vacancies page, select “All Jobs” and click on the link for this job's listing. 

To apply, please click “Apply for this Job” at the bottom of the job listing page. 

For more information about this position, please contact Sara Sunners-Gormley at ssgormley@museum.vic.gov.au.

Please submit the three following three documents with your application: 

• Your Cover Letter
• Your Resume
• A written response addressing the Key Selection Criteria as outlined in our Role Statement (Please refer to attached document)

APPLICATIONS CLOSE: Friday 20 March 11.59pm