Social Content Producer, Public Affairs

About this role

Please note that this opportunity is only available to existing Departmental staff at your substantive classification level.

About the role: 

The Social Media Content Producer contributes to the development of high-quality creative content across Department of Health social media channels to support the social media strategy and the department's communication requirements.

This role will identify positive, innovative content opportunities for provision across social media platforms, both proactively and in response to content briefs. They will create and coordinate engaging and relevant content to extend storytelling and key messaging across channels; provide advice and input into the social execution of departmental campaigns and priorities, and champion best practice, creativity and connectivity within the department's social communities.

The Social Media Content Producer will work closely with Branch colleagues, Ministerial Offices and relevant business areas of the department and will use creative content to share timely advice and announcements, as well as telling stories that demonstrate the benefits of government policies and initiatives. 

About us: 

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.  

We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all. 

About you:

Can you demonstrate the following?

• Plan, write, design and produce engaging visual and written social content for use across all departmental social media channels. This includes graphics/tiles, basic animation and short-form copy. 
• Proactively identify positive messaging and story opportunities for provision across social media platforms, as well as when responding to strategic and tactical content briefs.
• Ensure that day-to-day deliverables, ways of working and recommendations fully support the implementation of the social media strategy, channel planning and the ongoing development of rich media content across the department's social media channels.
• Present recommendations, creative concepts and results to both internal and external stakeholders, demonstrating the impact/potential impact of this role's work to the department's ability to deliver effective support and services.
• Contribute to Branch strategy and services activity, monitor performance and advocate best practice planning and execution that aligns resources to strategic priorities.

What we offer: 

• The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service & Sector.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.

How to apply: 

Applications should include a resume and a cover letter. Click the ‘Apply' button to view further information about the role including key contact details and the advertisement closing date. 

We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. We continue to build an inclusive workplace that embraces diversity of backgrounds and differences to realise the potential of our employees for innovation and delivering services aimed at enhancing the lives of all Victorians. All roles can be worked flexibly and we encourage applications from Aboriginal people, people with disability, LGBTIQ+ and people from culturally diverse backgrounds. Please contact us if you require any adjustments to participate in the recruitment process at inclusion@health.vic.gov.au. For more information on our commitment to inclusion and diversity see inclusion and diversity at the Department of Health.

If you have any queries in relation to recruitment processes at Health, or experience any issues in applying, please feel free to email talentacquisition@health.vic.gov.au. Please note that unsolicited applications will not be replied to. If you have questions regarding the role specifically, we would advise you to reach out to the contact listed on the advertisement directly.  

Preferred applicants may be required to complete a police check and other pre-employment checks. Information provided will be treated in the strictest confidence in line with our Privacy Policy.