SENIOR ADVISER, COMMUNICATIONS AND MARKETING

Digital and Communications Unit, Victorian Skills Authority

Work Type: Fixed-term to 30 June 2028

Salary: $116,413 - $140,849 plus superannuation

Grade: VPS 5

Location: Melbourne CBD

Position number: 102407

Applications Close: 17 May 2026

Are you an exceptional communicator and marketing campaign manager with strong writing skills?

Do you have strategic communications and marketing management expertise?

We are looking for a Senior Adviser to join our Digital and Communications Unit at the Victorian Skills Authority. You will be someone who shows initiative, loves understanding target audiences and can deliver communications and marketing tactics to raise awareness, educate, change perceptions and increase participation.

The role

Reporting to the Manager, Digital and Communications and working in a collaborative and engaging team, the Senior Adviser will:

• manage the preparation, delivery and evaluation of communications campaigns for projects, programs and initiatives that relate to skills and careers in Victoria and implement continuous improvement strategies to enhance audience reach and engagement
• lead market research, environmental scanning and analysis, and deliver marketing campaigns
• curate and produce compelling content for a range of target audiences, including website material, social media channels, speeches, media releases and promotional material
• work collaboratively across a range of internal and external stakeholders to provide specialist advice and support with strategic communications and marketing need,s and ensure joined-up approaches.

The team

The role is part of the Services Branch, which comprises of 4 units - Community Engagement, Advisory Board Advice and Support, Digital and Communications, and Major Events.

The branch is responsible for delivering a range of online, telephone and in-person support for learners seeking to undertake training to enhance their skills and career prospects. The branch oversees the VSA's strategic communications and digital channels as well as major events including the Victorian Training Awards. It is also responsible for community engagement, including Skills and Jobs Centres and the TAFE and Training Line; and the VSA's Advisory Board, which provides quality and timely advice to the VSA and the Minister for Skills and TAFE on the vocational education sector and skills shortages in Victoria.

The Digital and Communications Unit is responsible for leading the brand and communications strategy for the VSA, and managing both internal and external communications and messaging. The unit is responsible for the VSA's digital channels including the VSA website, Victorian Skills Gateway website and coursefinder, and social media channels. It ensures messaging aligns to the priorities of the VSA and Victorian Government. It is also responsible for managing skills and associated careers promotion and campaigns, as appropriate. The unit also oversees graphic design and print requirements across the VSA, and supports key events and promotional activities.

About you

The successful candidate will have the following expertise and experience:

• Specialist expertise in strategic communications: Extensive experience in  strategic communications planning, execution and evaluation
• Specialist expertise in marketing and advertising: Experience in leading creative marketing campaigns and activities across a broad range of channels.
• Written communication expertise: Demonstrated expertise in writing content for different channels and target audiences using clear, concise and grammatically correct language - with exceptional attention to detail. Exceptional editing and proofreading skills with an understanding of writing style and accessibility standards.
• Project management: Outstanding end-to-end project management skills, from conception and development, through to implementation and evaluation.
• Stakeholder management: Outstanding stakeholder engagement and management skills, working with a range of people on all corporate levels from across the VSA and broader Victorian Government.
• Expertise/Qualifications: A relevant tertiary qualification in communications, marketing or a related discipline is essential. Communications and marketing campaign expereince, professional writing skills, are also essential.

Further information

More information can be found in the position description for this role. For a confidential discussion, please contact Kelly McGregor, Manager, Digital and Communications, on 0409 703 060 or kelly.mcgregor@ecodev.vic.gov.au

How to apply

To be considered for the role your application must include:

Your resume, and a cover letter that details both your skills, experience and suitability for the role AND addresses the key selection criteria in the position description.