Brand and Public Relations Officer - IMAX Melbourne

About this role

Australia's biggest screen and most immersive cinema is seeking an enthusiastic and highly skilled team player to join our team as a Brand & Public Relations Officer.

ABOUT IMAX MELBOURNE:

Movies are made to be watched at IMAX Melbourne. With the largest screen in the Southern Hemisphere, dual digital and IMAX 70MM Film projection systems, customised theatre geometry and state-of-the-art 15,000-watt digital surround sound, IMAX Melbourne is the country's most immersive cinema experience.

To learn more about IMAX Melbourne, please visit About us - IMAX Melbourne

ABOUT THE POSITION:

IMAX Melbourne is looking for an experienced professional with passion, drive and expertise to generate effective marketing and communications activities for the theatre.

Leveraging IMAX Melbourne's annual calendar of documentary and Hollywood feature releases, the successful applicant will engage audiences and support visitation and revenue targets.

The successful applicant will lead communications across a variety of channels, including web, digital and social media, develop and implement paid media plans, oversee content creation, drive PR initiatives and more.

They will work closely with our key stakeholders including distributors, agency and industry partners to raise and champion the IMAX Melbourne brand among our target audience and within the broader Australian and international cinema industry.

NOTABLE SKILLS AND EXPERIENCE:

Seeking an organised, deadline-driven applicant with proven ability working in a fast-moving environment. The successful applicant will have:

• Demonstrated experience in implementing commercially focused marketing and communications campaigns that support revenue or admission growth across digital channels, especially social media
• Knowledge of the cinema, culture, visitor attraction and/or entertainment industries
• Superior written and visual communication skills, including the ability to create/direct engaging high-quality content
• Proven ability to generate unique and cost-effective PR activities and activations
• Strong stakeholder relations skills
• Experience in managing events and dealing with suppliers and agencies
• Ability to write and coordinate design briefs and creative outputs in an environment with competing deadlines
• Delivery of campaigns on budget and an understanding of the fundamentals of ROI on decision making

Please see the attached position description for the full selection criteria.

OTHER INFORMATION:

This is a full time, ongoing position. The salary on offer is VPS 3.2 base of grade $91,971 (pro rata) + 12% superannuation.

The successful applicant is required to undergo a National Police Records Check and Working with Children Check and be assessed as suitable (new employees are required to meet this cost).

HOW TO APPLY?

To view the position description, visit Careers - Museums Victoria; for more information about this position, please contact please contact Museums Victoria Senior Manager, Commercial Marketing & Communications Meg Bell on 0407 872 658.

To apply, please send your Covering Letter, Resume, a statement addressing the following three Key Selection Criteria:

1. Demonstrated experience in successfully implementing commercially focused marketing and communications campaigns delivered across owned, earned and bought digital media channels (in particular, social media and public relations) that supported revenue growth.
2. Strong written and visual communication skills, with the ability to create/direct engaging high-quality content for use across a variety of diverse channels
3. Proven ability to generate positive PR coverage including developing appropriate media angles and stories and/or liaising with influencers/bloggers and publications

For more information about this position, please contact Meg Bell at mbell@museum.vic.gov.au.

APPLICATIONS CLOSE

Sunday 31 May, 11.59pm.